QUESTION AND ANSWERS

  1. Why is sales forecasting necessary for business form?
  2. Methodes of sales forecasting,their strengths and limitations.
  3. What isTest Marketing?
  4. Is sales tests are asuitable method of measuring the effectivness of Advertising?
  5. What is test Marketing?
  6. What will anova test not tell you and how can you overcome the problem?
  7. Why and How anova used in marketing research?
  8. Why should an international marketing researcher choose between desk research and field research or combination of both .explain with example.
  9. What is the process of newproduct devolopment?
  10. Relationship between anova and t-test?
  11. What is consumer panel?
  12. What is Desk research?
  13. Explain type of interview.
  14. What is frame of marketing decision?
  15. What are different methods of salesforecasting,its strengths and limitations?
  16. Discuss the various application of marketing research?
  17. Arequantitative techniques useful in marketing research?
  18. What is diff between anova and ancova?
  19. Diff between bivariate and cluster analysis.
  20. Diff between univariate and multivariate.
  21. Explain in brief the correspondence analysis technique
  22. What do you mean by multivariate technique?Explain their significance in research studies.
  23. What is the significance of using multiple diiscriminant analysis .
  24. What is cluster analysis?
  25. What is factor analysis?
  26. What is MDS?