- Why is sales forecasting necessary for business form?
- Methodes of sales forecasting,their strengths and limitations.
- What isTest Marketing?
- Is sales tests are asuitable method of measuring the effectivness of Advertising?
- What is test Marketing?
- What will anova test not tell you and how can you overcome the problem?
- Why and How anova used in marketing research?
- Why should an international marketing researcher choose between desk research and field research or combination of both .explain with example.
- What is the process of newproduct devolopment?
- Relationship between anova and t-test?
- What is consumer panel?
- What is Desk research?
- Explain type of interview.
- What is frame of marketing decision?
- What are different methods of salesforecasting,its strengths and limitations?
- Discuss the various application of marketing research?
- Arequantitative techniques useful in marketing research?
- What is diff between anova and ancova?
- Diff between bivariate and cluster analysis.
- Diff between univariate and multivariate.
- Explain in brief the correspondence analysis technique
- What do you mean by multivariate technique?Explain their significance in research studies.
- What is the significance of using multiple diiscriminant analysis .
- What is cluster analysis?
- What is factor analysis?
- What is MDS?
QUESTION AND ANSWERS
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